The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the battery industry.
The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the battery industry.
Each year, the BCI Amplify Award recognizes a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote battery products, components, services or the industry as a whole on the basis of four key pillars: innovation, sustainability, essentiality and safety.
The Award recognizes campaigns with the most impact for the battery industry, which incorporate innovation and design to achieve outstanding results. Campaigns can include elements from all forms of marketing, branding, public relations, corporate social responsibility and education programs, including digital or print collateral, training programs, consumer marketing, awareness campaigns, commercials, websites, social media, point-of-sale materials, tradeshow booths and more.
The goal of the award is to recognize strategic communications designed to address a need and provide a platform to showcase innovative ideas that support the battery industry, particularly campaigns that highlight the key pillars of batteries: innovation, sustainability, essentiality and safety.
Learn more about submission criteria and eligibility by visiting the FAQ page.
Thank you to the companies who submitted for the 2024 Amplify Award.
“Say Yes to Trojan AES!”
AES stands for Advanced Energy Storage and that’s exactly what the new Trojan AES deep-cycle batteries offer – a significant upgrade to standard AGM. Trojan continuously works to develop the latest deep-cycle technologies and Trojan AES is a huge step forward in VRLA technology. To reach their global target audience, their strategy was to develop a campaign that directly called out our audience’s specific pain points and explain how Trojan AES would solve their problems. Trojan took a question-and-answer approach to the campaign messaging – i.e. “Want a battery that lasts up to 3X longer? Yes, with Trojan AES!” And that’s where the tagline was born – “Yes, with Trojan AES!”
The campaign exceeded its defined goals in every way. This was due, in part, to the success of the Trojan AES Media Kit and the global editorial coverage they received.
The judging panel will consider the following elements when evaluating your submission. Entries do not need to align with all criteria. Incorporating the following elements in your submission will provide the judges with additional clarity and insight into your campaign.
The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:
There is still a lead acid battery in the majority of EVs. [And] we’re also seeing an increase in the number of multi-battery systems – vehicles with more than one battery, a primary and auxiliary battery.