The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the battery industry.
The application process for the 2025 Amplify Awards is currently open through Jan. 31.
Each year, BCI presents its Amplify Awards recognize marketing campaigns that help elevate unique energy storage products and applications, as well as the core values of our industry.
There are a host of campaigns are eligible for each year’s Amplify Awards. These include print and digital ads, public relations and government relations campaigns, videos, infographics, tradeshow booths, social media campaigns, website launches, and much more.
Beginning in 2024, there are now two categories of Amplify Awards: The award for Product Marketing, and the award for Industry Leadership.
Campaigns focused on a wide range of energy storage solutions, battery chemistries, services and applications are eligible for the Amplify Award for Product Marketing. They include work areas such as:
A panel of judges reviews external product marketing campaigns that were launched over this calendar year (Jan. 1, 2024 through Dec. 31, 2024) ranking them on three criteria.
The Amplify Award for Industry Leadership recognizes marketing campaigns that help raise awareness around the work of the association that is supported by the BCI members, the association’s core values, and the positive influence of the energy storage industry.
Judges are drawn from both within the battery industry itself but will include marketing experts outside the field. Applicants are permitted from firms that also have provided judges, but entrants are prohibited from scoring their own firm’s submission.
If you have additional questions about the awards or the submission process, please visit our FAQ page or write info@batterycouncil.org.
The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:
The submission process for the 2025 Amplify Awards begins in September. Please check back later for updates.
“Say Yes to Trojan AES!”
AES stands for Advanced Energy Storage and that’s exactly what the new Trojan AES deep-cycle batteries offer – a significant upgrade to standard AGM. Trojan continuously works to develop the latest deep-cycle technologies and Trojan AES is a huge step forward in VRLA technology. To reach their global target audience, their strategy was to develop a campaign that directly called out our audience’s specific pain points and explain how Trojan AES would solve their problems. Trojan took a question-and-answer approach to the campaign messaging – i.e. “Want a battery that lasts up to 3X longer? Yes, with Trojan AES!” And that’s where the tagline was born – “Yes, with Trojan AES!”
The campaign exceeded its defined goals in every way. This was due, in part, to the success of the Trojan AES Media Kit and the global editorial coverage they received.
Lead batteries will be the primary stored power source for these systems. Based upon our insights, we believe lead AGM – or absorbed glass mat batteries – will be the battery of choice for the next 20-plus years.
